Prime rEVIVAL
Contracted to design a women’s fitness + lifestyle apparel collection blending contemporary gym aesthetics with streetwear influence.
Inspired by the brief to create pieces that feel at home in both training environments and everyday wear, the collection focused on versatility, trend alignment, and brand identity cohesion.
Deliverables included crop tees, pump covers, crewneck, sweatpants, and core logo hoodies & sweats.
Prime Classics
Prime Classics
Timeless Prime Revival essentials — classic hoodies and sweatpants designed for everyday wear.
PRIME GRAPHICS
PRIME GRAPHICS
Trend-inspired graphics and logo treatments designed to blur the line between gym wear and everyday style.