Luka Dončić

Concept

One of the biggest trades in NBA history went down—Luka Dončić is now wearing the purple and gold. As a designer and basketball fan, I couldn’t resist putting together a series of graphics to celebrate this massive move.

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THE NOT LUKA DONčIć CONCEPT

A viral tweet claimed that fans could no longer wear their Luka Dončić #77 jerseys to Dallas Games. While it turned out to be completely false, it got me thinking—what if there was a way for die-hard Dallas Mavericks fans to keep repping Luka, but with a funny fresh twist?

Enter the "NOT Luka" campaign.