SOCAL

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SOCAL MEN'S

Arena-scale creative direction shaping the conference’s visual identity across graphics, stage visuals, video, and photography — experienced by 8,500+ live and 100,000+ digitally.

PODCAST

A companion content series featuring 10–15 minute interviews designed to extend audience engagement beyond the live event.

Recorded on-site within a crowded arena environment, this required developing a compact set design and solving for camera angles, lighting, and audio capture. The series provided valuable post-event content, fueling ongoing social and digital media storytelling.

GRAPHICS

2024 DIGITAL

2025 DIGITAL