SOCAL
MEN'S
SOCAL MEN'S
Arena-scale creative direction shaping the conference’s visual identity across graphics, stage visuals, video, and photography — experienced by 8,500+ live and 100,000+ digitally.
PODCAST
A companion content series featuring 10–15 minute interviews designed to extend audience engagement beyond the live event.
Recorded on-site within a crowded arena environment, this required developing a compact set design and solving for camera angles, lighting, and audio capture. The series provided valuable post-event content, fueling ongoing social and digital media storytelling.